The startup Bitstrips originally offered an app for customizing the face, hair, clothes and more of your avatar and then creating comic strips for them to appear in. “TV” is actually a return to Bitmoji’s roots. But Facebook’s slow movement here, Google’s half-assed entry and Twitter’s lack of an attempt have given Snapchat’s Bitmoji a massive head start. Six months later we were first to report Facebook Avatars was in the works, and this year they launched as Messenger chat stickers in Australia, with plans for a global release in 2019 or early 2020. Two years ago I wrote that Facebook was crazy not to be competing with Bitmoji too. Facebook also ramped up it augmented reality selfie filters, added more ephemeral messaging features and launched Watch as a competitor to Snapchat Discover. Instagram Stories killed Snap’s growth for years, and effectively stole the broadcast medium from its inventor. Snap has had a tough few years, as many of its core features have been ruthlessly copied by the Facebook family of apps. Users can visit here on mobile to subscribe to Bitmoji TV so it shows up prominently on their Discover page, or turn on notifications about its new content. The Snapchat Show page for Bitmoji TV notes it is coming in February 2020. A Snap spokesperson declined to provide more details, but sent over this statement: “Bitmoji TV isn’t available in your network yet, but stay tuned for the global premiere soon!” TechCrunch asked Snap for more details, including how long episodes will be, how often they’ll be released, whether they’ll include ads and if the company acquired anyone or brought on famous talent to produce the series. The trailer Snapchat released previews an animation style reminiscent of Netflix’s Big Mouth. With Bitmoji TV, your avatar and those of your friends will appear in regularly scheduled adventures ranging from playing the crew of Star Treky spaceships to being secret agents to falling in love with robots or becoming zombies.
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